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Adv. Sapna Desai

DIGITAL TRANSFORMATION OF INDIA AND AI AUTOMATION

Adv. Sapna Desai,

The Bar Association, Hubli

DIGITAL TRANSFORMATION OF INDIA AND AI AUTOMATION

The advancement of technologies such, as intelligence and robotics has had a significant impact on India’s economy and society. India, known for its economy is embracing transformation to streamline government processes, foster innovation across industries and reduce expenses. The widespread integration of AI driven automation is leading to changes, in sectors including healthcare, agriculture, manufacturing and banking. Predictive analytics and AI powered diagnostics are improving outcomes in healthcare while automated technologies are accelerating banking transactions and reducing fraud. The concept of “factories" that employ intelligence to automate assembly lines and perform predictive maintenance has been generating a lot of excitement. Ai enabled crop monitoring, yield prediction and precision farming techniques have contributed to increased productivity and longer crop lifespan.

To ensure that India remains a frontrunner, in advancements on a scale the government is making substantial investments in digital initiatives. The primary objective of the "Digital India" program, launched in 2015 is to enable every individual in India to have access, to the internet and various digital services. The Aadhaar system, which utilizes identity verification has greatly expedited the implementation of social welfare programs and facilitated financial transactions. Artificial intelligence and robotics have played a role, in addressing issues as well. Chat bots and virtual assistants have enhanced customer service by making it easier and more convenient for clients. The implementation of city" projects, including modern traffic management systems have helped greatly reduce urban congestion.

As the digital revolution continues new challenges arise, particularly regarding data privacy, security and the potential impact on employment.

COLLABORATION, BETWEEN HUMANS AND AI IN INDIA; ADAPTING TO THE TRANSITION TOWARDS AUTOMATION, IN THE WORKFORCE.

The rapidly expanding information technology sector in India, together with other technical developments, has put the country at the vanguard of AI and automation research and development. It would appear that every company these days is making the case that AI has made human labor better. More and more, people are entrusting AI systems with mundane and repetitive jobs so that humans may concentrate on creative and complex endeavors. Artificial intelligence has changed the way people work by changing the very nature of traditional jobs. Machines may take over certain mundane jobs, but people with expertise in artificial intelligence (AI) development, maintenance, and administration will remain in demand.

 People who can think outside the box and solve complex problems creatively are highly sought after in today's job market. A lot of industries are starting to see this change, including manufacturing, healthcare, finance, and information technology.

Concerns about potential employment losses continue despite the fact that more output is within grasp. A lot of people are worried that automation will make some employment obsolete. Artificial intelligence technologies may one day replace people in data entry and basic customer service. To stay up with the ever-evolving technological landscape, reskilling and upskilling individuals is more crucial than ever. Concerns Regarding the Future of Employment: There needs to be cooperation between businesses, governments, and schools to solve the problems caused by job relocation. If we want our workers to be prepared for the jobs of the future, it must launch programs to reskill and upskill them. Governments should pass policies to help the jobless find work in different sectors if they want to slow the decline in employment prospects caused by automation. Artificial intelligence and automation are having a major effect on India's employment market. Collaborating with AI has the potential to bring forth a myriad of new possibilities, including massive efficiency gains, shifts in entire industries, and more. However, in order to mitigate the effects of job loss, we must provide education, training, funding, and legislation that facilitate the adjustment for workers.

ENCOURAGING CONTENT CREATORS WITH EQUAL MONETIZATION AND LEGAL FRAMEWORKS

AI and automation are becoming more and more important in many areas, which are having a big impact on buyer tastes and business strategies. The main reason for this big shift in thinking is the work of important leaders in advertising technology, who have made it easier for content providers to get paid fairly. Some basic ideas about the law help make it possible for laws to be made and changed.  India's schooling, business, and government have changed a lot since digital technology came along. This is because mobile phones and internet connections are now widely available and cheap. As a result, they are being used at amounts that have never been seen before. The widespread use of AI and automation, which makes it easier to try new things and speed up operations, is one factor adding to this trend. Data analytics are being used to improve both customer service and business planning. As the number of AI-powered technologies, like robots, continues to rise, India's digital story gets richer. Recent progress in artificial intelligence has made it possible to make material that is both interesting and high quality. With the help of artificial intelligence (AI) tools like speech synthesis, automated editing tools, and picture recognition, media producers can get their work done faster and with less effort. This effect not only makes people more productive, but it also brings out their artistic side. Content creators will get more jobs if they fight for fair pay. More and more creative people, like writers and multimedia artists, will be able to change how people talk to each other online as the web grows. Companies that work on advertising technology are called "adtech giants," and they've been in charge of making money off of internet content. Google AdSense and Facebook Audience Network both have focused ads that artists can use to make money. Still, it's tough to make a money plan that works for everyone. AI systems often divide up money and ad space. Now that these algorithms care so much about link and relevance, it's even more important to pay content writers properly. There won't be anywhere to make content if there aren't good ways to keep track of how people use the site and make sure everyone gets their fair share of the money. Help with the rules about making money on the web: Automation and AI are being used more and more to make money online, which has made the rules that protect the rights and interests of content writers more complicated. Law ideas that could be useful include property rights, business contracts, and data privacy. There are laws that keep written works from being stolen or used in other wrong ways. More and more AI is being used to make things, which makes people worry about who owns them and how long they will last. It is important to make the law clear so that the rights of people who make material are kept separate from the rights of AI systems that they work with. Data must be kept secret because AI systems use it to make ads that are more relevant to each person. As hard as it is, it is important to follow data security rules because targeted ads and user privacy don't always go together well. It should be easy to understand who can see and how to use info. This makes people more likely to trust you. A contract should be clear and fair for everyone who has a stake in it, like ad tech companies and content writers. Tough relationships stand out because they have clear rules about how to promote, split profits, and settle disagreements. India is making digital material in a way that has never been done before thanks to automation and AI.

THE RELEVANCE OF LAW IN SAFEGUARDING RESPONSIBLE AND ETHICAL UTILIZATION OF AI: FORMULATING ETHICAL PRINCIPLES FOR EMERGING DIGITAL FRAMEWORKS

As AI is used more, it needs strict rules to make sure it is done in a fair and reasonable way. Lawyers who follow the rule of law look out for people's rights and promote fairness and responsibility in areas other than official court proceedings. Laws and rules are made to do that. These facts could be useful for people who are studying AI. Laws need to be able to work with and change to AI hardware in order to solve these issues. When AI is used, duty also means being honest, responsible, and following moral rules. Any rules for AI need to protect privacy, since AI systems look at a lot of data that can be used to figure out who someone is. Europe has laws like the General Data Protection Regulation (GDPR) that let people choose to delete their personal data if they want to. They can also say "yes" or "no" to things so that they are clear. When it comes to new artificial intelligence (AI) technologies, we need a way that works across countries to protect people's privacy. The government, NGOs, and business leaders can all work together to make things more open, fair, and responsible. The way we talk about ethics should change when it comes to AI systems that are influenced by racism, hate, and protests. When making AI systems, it's important to think about ethics so that partners and users will back them. It is important to include a lot of different points of view at all stages of the artistic process to help people accept others and lessen bias. The main goal is to do study and come up with new ways to build digital frameworks. That's because it's harder to figure out how to control AI now that bitcoin and the metaverse are more well known. Regulations will need to be changed to make room for new digital technologies like bitcoin, AI, and the metaverse. Legal and moral rules need to be set up in the digital world so that it treats people with respect, is fair, and holds people accountable. Legal and moral frameworks that control artificial intelligence and new digital models that appear along with technology are necessary to make sure a future where responsibility and innovation live together.

CHALLENGES AND SUGGESTIONS

CHALLENGES

India's plans to become more digitally modern are hampered by the fact that not everyone has the same access to digital tools. Even though digital connections are getting stronger in big towns, many smaller rural villages are still having trouble because they don't have the right infrastructure or internet access. This gap needs to be closed so that everyone can enjoy the benefits of the information age. People are thinking that the fast progress being made in AI and other technologies could lead to a lack of workers in the future. India has to prioritize state-of-the-art technology in its educational and training programs if it wants to close its skills gap. By doing so, workers are empowered and made it easier for them to contribute to the digital transformation. Because AI is becoming increasingly integral to our daily lives, safeguarding personal information is more important than ever. To regain the trust of online shoppers and merchants, you must implement stringent security measures and establish transparent policies to safeguard customer information. Careful consideration of algorithmic bias, responsibility, and transparency is essential. Possible solutions include establishing and rigorously adhering to moral standards for AI research, development, and application. Because they don't have as easy access to contemporary amenities like electricity and the internet, those who don't reside in cities may struggle financially. The government must invest in universally better broadband infrastructure if digital inclusion is to be implemented.

SUGGESTIONS

Funding educational and training programs that instruct individuals in the use of emerging technology, such as AI and robotics, is necessary to fill the skills gap. Training resources and programs can be improved by collaboration between corporations, educational institutions, and the government. Making it easy to establish a business would encourage people to be more imaginative and generate more ideas. For India to go digital, it will be important to have laws, rules, and standards that encourage new ideas and creative ways to deal with tech issues. When cities and towns check that people use technology safely, most of their efforts should go toward making programs that teach people how to use technology. Someone in the middle of nowhere could forget how to get there, so this is very important. It is very important to make and follow strict rules about cyber security, like laws and rules, to stop hacks.

CONCLUSION

In the next step of the digital shift, everyone will be able to show what makes them special. Everyone needs to know who they are and work together to find good answers for the digital change to work and last. A lot of people in India still don't think robots and AI will work. There are four parts to an all-around plan honesty, education, variety, and infrastructure. Every Indian person is different. The Indian government could become a leader in digital change if they face these problems head-on and come up with new ways to fix them. No matter what, the rise of robots managed by AI is good for India's business and tech world. To deal with problems head-on and make the most of technological progress, the Indian government needs a big, long-term plan. Smart people say that AI and robots will change the way we live, work, and do things in general as they become more popular. Things like the digital divide, a lack of skilled workers, and moral problems need to be fixed if we want to get the most out of these perks. People from the country and the city need to talk to each other more if we want them to use technology in a smart and honest way. Train its workers, make the country a fun place to live, and look for moral ways to solve its problems. Indian companies and the government could be a star in the digital change if they work together in a way that puts teamwork first. India does things the right way, so its economy will grow slowly at first. India has many great chances and ways to keep growing and getting better.

REFERENCES

  1.  David J. Lynch, Policing the Digital Cartel, Financial Times (Dec. 22, 2023, 10:00 PM), https://www.ft.com/content/9de9fb80-cd23-11e6-864f-20dcb35cede2.

  2.  Ariel Ezrachi, Maurice E. Stucke, Artificial Intelligence & Collusion: When Computers Inhibit Competition, 2017 University of Illinois Law Review, 1777 (2017).

  3.   S Rab, Artificial intelligence, algorithms and antitrust, 18(4) Competition Law Journal, 141–150 (2019).

  4.  The World Bank, https://www.worldbank.org/en/topic/competition-policy, (last visited Dec. 20, 2023).

  5.   S. Russel AND P. Norvig, Artificial Intelligence: A Modern Approach (3rd ed. 2010).

  6.  Human Rights Watch, https://www.hrw.org/news/2018/06/06/eu-general-data-protection-regulation, (last visited Dec. 6, 2023).

  7.  Id.

  8.  A. Ezrachi and M. Stucke, Virtual Competition: The Promise and Perils of the Algorithm-Driven Economy (Harvard University Press, 2016).

  9.  Peter Seele, Claus Dierksmeier, Reto Hofstetter & Mario D. Schultz, Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing, J Bus Ethics 170, 697–719 (2021).

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